well, it looks like radiohead's anti-marketing marketing strategy is working pretty damn well. "nude" is now their second best charting single ever (barely second to you-know-what) and it's due in large part to their nude remix website which has generated some seriously good mixes. i'm listening to the holy fuck mix for the second time right now and the hipster runoff mix was pretty funny.
anyway, i wanted to make my own today so i stopped by their site. it turns out that to participate you have to buy the single and all the various components via an itunes link. pretty clever way to sell a single, huh? still, 6 bucks is a bargain to have access to unlimited personalized versions of a song.
Saturday, April 12, 2008
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